El álbum sigue una historia sobre la proyección de una persona hacia los demás, como esta desea ser vista y los problemas que esa imagen puede sufrir emocionalmente.Es el primer álbum en tener la canción título con un artista en colaboración, sin tener dos canciones separadas (ejemplo: IDOL y Nicki minaj)."Jamai Vu" es una canción en la unidad de J-Hope, Jin y Jungkook y "Dionysus" es la marca de BTS en una pista Hip Hop lanzando beats poderosos desde comienzo a final. En "HOME", BTS encuentra refugio de sus dolencias y soledad donde están sus fans. Halsey)" donde BTS habla sobre la verdadera fuerza en el amor la cual proviene de la felicidad en las cosas pequeñas de la vida y esparcirlas por el mundo.Įl álbum incluye "Mikrokosmos" la cual pinta el mundo sobre uno mediante el interés humano y la colaboración con el famoso cantautor escritor Ed Sheeran, "Make It Right". La cantante líder Halsey toma parte en una colaboración para el sencillo principal "Boy With Luv (feat. A través del solo de RM "Intro: Persona", BTS hace una pregunta fundamental "¿quien soy?". Hay un total de siete pistas en este álbum, a través de los cuales BTS navegan juntos sobre lo que sienten genuinamente hacían ellos y hacia el mundo que los rodea. La banda esta especialmente curiosa acerca de las historias sobre todos los que han ayudado a convertirlos en lo que son ahora. Halsey)"īTS señala el comienzo de una nueva historia con el lanzamiento de su reciente EP MAP OF THE SOUL: PERSONA en abril 12.Ĭomo super estrellas globales tocando en estadios y recibiendo amor por incontables fans alrededor del mundo, BTS ahora mira hacia la forma del futuro reflejándose y usando el poden que han ganado luego de enfrentarse a todas sus sombras.Ībriendo las series MAP OF THE SOUL con PERSONA, BTS habla sobre la felicidad en encontrar el amor, y alcanza a el mundo los mensajes que comparten con sus fans. But once the album was out, she was glad the agency, as well as many fans, liked the simple and elegant design.Los íconos globales BTS dan su corazón a sus fansĮncontrando felicidad en el amor y alcanzando al mundo con su single principal "Boy With Luv (feat. She admitted there had been pressure when she undertook this project because it was CFC’s first time designing an album cover, in addition to the pressure of having to meet such high expectations from a watchful public. “As a world-class, very popular band, they can come across as being untouchable, but they are always very friendly and relatable at the same time.” When asked how the designer perceived BTS’ identity, she said she thought it was the coexistence of cool and friendly. The new album has to harmonize with the previous ones as well.” “There is a certain tone and manner that Big Hit Entertainment and BTS have kept throughout their music career and discography. “It was important to come up with design that was in accordance with BTS’ own identity,” she said. To do so, the designers at CFC listened to BTS music and watched music videos, visuals and clips to understand the band and its music style. “We contemplated long on how to put together these themes in a simple form, while expressing BTS’ identity through this album.” The wordmark “Persona,” located in the center of the album, uses wavy letters to portray emotions that are stirred by the mood of love. The fonts used on the album cover were all newly designed as well. “With the map and heart, I tried to depict the trajectory of love,” she explained.īTS’ “Map of the Soul: Persona” visual identity (CFC) The transparent, variable grid that appears in the background illustrates the “map” concept - the central theme of the album - with markers identifying the version and the album title on the map. The central feature of the simple yet symbol-rich album cover is a heart, which captures the joy of love with graceful, flowing silver lines. “Just like there are various textures of love, I thought the variations of pink could portray the album’s mood better,” she said. She used different shades of pink for four versions of the album cover. “Intuitively, the color pink came into my mind, which expresses a pit-a-patting heart and excitement.” “The ‘Persona’ album talks about love,” Jeon told The Korea Herald in a recent interview. When BTS’ new EP, “Map of the Soul: Persona,” was released in April, many were curious about the meaning behind the pink album cover.įor Charry Jeon, founder and creative director at CFC, the Seoul-based design studio that orchestrated the visuals for BTS’ latest chart-topping album, the project was all about love. CFC founder and creative director Charry Jeon
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